• 22yearsDesign'n

I'm Tony Phillips, a Product Design Leader practiced at scaling culture, craft and design teams.

I’m focused on fostering passionately productive teams that lead with innovative, strategic thinking. Together, we find clarity in the complex and comfortably examine problems at a system level.

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Design Leadership

My work sits at the intersection of product strategy, user experience, and emerging technology - shipping thoughtful products while building strong design cultures.

I work closely with product and engineering leaders to define product direction, prioritize opportunities, and align teams around shared outcomes. My goal is always to ensure design thinking helps shape the strategy - not just the interface.

My team building focuses on mentorship by fostering creative and innovative safety, establishing constructive critique culture and demonstrating the value of strong cross-functional relationships.

I contribute to emergent design and thought-leadership and the future of work. Checkout some recent examples:

See more on my Leadership Philosophy and Thought Leadership → here.

I am continuously 🧠 learning and will be attending Rosenfeld's conference: Designing with AI 2026. I recently attended CDO's course Claude Cowork for Design Leaders, Rosenfeld's conference Advancing Service Design 2025, Dan Saffer's workshop: Designing for AI: New Techniques, Rosenfeld's conference: Designing with AI 2025 and Jared Spool's UX & Design in an AI World: Strategic Fundamentals.

Leadership Impact

Throughout my career, I've worked with product and engineering leaders to improve the systems people rely on every day. I've built and scaled three product design teams across three unique SaaS organizations.

As Director of Product Design at Ozmo, I've led over 15 strategic discovery initiatives to surface new product opportunities and translate them into shipable capabilities.

This discovery-to-delivery process has led to the delivery of over 20 features and two standout launches: 📹 Remote Video for tech support, which unlocked new revenue and has since driven a 300% increase in user engagement, and a 🤖 conversational AI support-assistant that improved troubleshooting and brought AI-powered conversational experiences into our enterprise software.

Before Ozmo, I led a team building a 💬 blockchain social media platform, blending emerging technology with product design at an early stage.

Checkout some examples of my impactful leadership:

Check out select projects and successes from across my career → here